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AMAZON / SNEAKER STREET

AMAZON / SNEAKER STREET

2025

E-COMMERCE

PRODUCT DESIGN / UX RESEARCH

Lead Design - Pallavi / Lead Copy - Sreeparna / Lead Curation - Richa

Designing Amazon experience for a forecasted Indian sneaker market revenue is USD 3.1bn (2025), growing annually by 6.83%.

2025’s forecasted Indian market revenue is USD 3.1bn, growing annually by 6.83%. There are brands both local and global that are sinking their teeth into this pie. The category is so strong that a homegrown Indian brand called Comet became EBITDA free in 6 months of its launch.

Amazon's competitors in the Fashion space, like Myntra, Ajio, Flipkart are building up to robust

How does Amazon Fashion take a bite?


DESIGN SNIPPETS:

  • Descending ladder’esque to build affordance for scrollability without navigational icons
    4 color system with dedicated simultaenous contrast charts

  • For typography- retained Amazon Modern (internal type system) along with a digital-friendly graffiti style for lending a sense of boundless energy in the header

  • Play between rectangles & circles

  • Barely-there gritty texture to mimic the tar of the streets

  • Treading the fine line between gimmick & quirk

2025’s forecasted Indian market revenue is USD 3.1bn, growing annually by 6.83%. There are brands both local and global that are sinking their teeth into this pie. The category is so strong that a homegrown Indian brand called Comet became EBITDA free in 6 months of its launch.

Amazon's competitors in the Fashion space, like Myntra, Ajio, Flipkart are building up to robust

How does Amazon Fashion take a bite?


DESIGN SNIPPETS:

  • Descending ladder’esque to build affordance for scrollability without navigational icons
    4 color system with dedicated simultaenous contrast charts

  • For typography- retained Amazon Modern (internal type system) along with a digital-friendly graffiti style for lending a sense of boundless energy in the header

  • Play between rectangles & circles

  • Barely-there gritty texture to mimic the tar of the streets

  • Treading the fine line between gimmick & quirk

Logo Design (Designed to carry to offline activations)

This is the research and insight deck that was the starting point of discussion between Category, Curation and Brand teams.

In a scroll

In a scroll

Stop Animation Styles

Ladder'esque Showcase for Kinetic Movement of the eyes

Ladder'esque Showcase for Kinetic Movement of the eyes

Art Direction & Shoot Direction

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