MARKETPLACE OF THE FUTURE

2026

CLIMATE SOLUTIONS

WEBSITE DIRECTION / FUTURES THINKING

Running its 10th year, Marketplace of the Future is a one-day event across NYC, Chicago and Washington DC

Tethered under the larger umbrella called Future Meets Present, MOTF (Marketplace Of The Future) is a recurring annual, physical, three-city event inspired from the 1939–1940 New York World's Fair.

On its 10 year, it's founder Amer Jandali has built out a playbook that can be now owned by any city in the US. It started with New York City, and has travelled with great success to Chicago and Washington DC.

STRATEGIC POSITIONING SHIFT:

Create unified experiences for the multi-stakeholder intake for MOTF.
Expand the idea of MOTF beyond an annual event to a more incremental year-around format to drive conversations and conversions around better climate health adoption.

STRATEGIC STEPS:

Revamping the website experience for MOTF.
Crafting stakeholder journeys informed by emotion, needs and desires across the stages of Awareness, Consideration, Conversion, Advocacy
Futures Thinking and Backcasting to the larger macro vision for Future Meets Present to become a Lab that tinkers around with multi-disciplinary solutioning for Climate Health, driven by principles of Project Drawdown and towards Carbon Law's goal.

Tethered under the larger umbrella called Future Meets Present, MOTF (Marketplace Of The Future) is a recurring annual, physical, three-city event inspired from the 1939–1940 New York World's Fair.

STRATEGIC POSITIONING SHIFT:

Create unified experiences for the multi-stakeholder intake for MOTF.
Expand the idea of MOTF beyond an annual event to a more incremental year-around format to drive conversations and conversions around better climate health adoption.

STRATEGIC STEPS:

Revamping the website experience for MOTF.
Crafting stakeholder journeys informed by emotion, needs and desires across the stages of Awareness, Consideration, Conversion, Advocacy
Futures Thinking and Backcasting to the larger macro vision for Future Meets Present to become a Lab that tinkers around with multi-disciplinary solutioning for Climate Health, driven by principles of Project Drawdown and towards Carbon Law's goal.

The Directory (the event becomes a platform)
MOTF stops being a once-a-year floor and becomes a living, searchable index of climate solutions, essentially the "Climate Directory" note already sitting on your board. The physical event becomes the annual flagship moment for a database that exists year-round. Exhibitors get ongoing visibility instead of a single-day booth; sponsors get a channel that doesn't go dark for eleven months.
Risk to flag: this is a business model shift, not just a brand extension. It implies new infrastructure (a maintained database, ongoing content) and a different revenue logic (subscription or listing fees vs. one-time exhibitor payment). Worth being upfront that this is the most operationally heavy option of the four.

3. The Salon Circuit (year-round, smaller-scale presence)
Instead of scaling the big show, MOTF scales frequency. Smaller "Sustainability Salons" run in-between the flagship event, in the same three cities or new ones, keeping partners and sponsors warm year-round (this directly answers the "how might we stay top of mind for 365 days" question already flagged in your notes). The big annual event becomes the culmination of a running conversation, not a standalone moment.
Risk to flag: more touchpoints means more team bandwidth. This concept is attractive on paper but is the one most likely to get squeezed if the team is lean, worth naming that constraint rather than assuming it's free to run.

The Unisphere: Iconic stainless steel globe from the 1964 fair still standing at Flushing Meadows–Corona Park

Mapping Multi-Stakeholder Journey

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