FICKLE TICKLE

Humor has its many forms and this project categorically dives into self-deprecating humor i.e humor where the butt of the joke becomes the self. This form of humor, as all things do, started out sparingly but the novelty wears off quickly as it increasingly becomes more of an automated response. And this is a convincing meter for analysing how our generation deals with themselves.

Imagined and curated as a deck of cards, this series focuses on the perils of self-deprecating humor. The narrative is built around eight focal behavioral acts represented by hand-drawn clown illustrations, accompanied with popular deprecating quotes. These acts are not mutually exclusive and are permeable, overlapping threads that are reflective of a society at large. The narrative allows for familiarity while attempting to create recall when any of us use it in the future.