FICKLE TICKLE
FICKLE TICKLE
2021
DESIGN PEDAGOGY
END-TO-END PROJECT OWNERSHIP + EXECUTION
We all make jokes at our own expense. When does it start harming us? #QuestionTheJoker
Humor has its many forms and this project categorically dives into self-deprecating humor i.e humor where the butt of the joke becomes the self. This form of humor, as all things do, started out sparingly but the novelty wears off quickly as it increasingly becomes more of an automated response. And this is a convincing meter for analysing how our generation deals with themselves.
Imagined and curated as a deck of cards, this series focuses on the perils of self-deprecating humor. The narrative is built around eight focal behavioral acts represented by hand-drawn clown illustrations, accompanied with popular deprecating quotes. These acts are not mutually exclusive and are permeable, overlapping threads that are reflective of a society at large.
The product design choice allows for familiarity while the content design prompts self-dialogue.
Humor has its many forms and this project categorically dives into self-deprecating humor i.e humor where the butt of the joke becomes the self. This form of humor, as all things do, started out sparingly but the novelty wears off quickly as it increasingly becomes more of an automated response. And this is a convincing meter for analysing how our generation deals with themselves.
Imagined and curated as a deck of cards, this series focuses on the perils of self-deprecating humor. The narrative is built around eight focal behavioral acts represented by hand-drawn clown illustrations, accompanied with popular deprecating quotes. These acts are not mutually exclusive and are permeable, overlapping threads that are reflective of a society at large.
The product design choice allows for familiarity while the content design prompts self-dialogue.
THE (JOKER) FACE CARDS
THE (JOKER) FACE CARDS
CARD LAYOUT
THE 8 SOCIETAL IMPLICATIONS EXPLORED
Click here to read more at G5A Foundation, Mumbai -->
Click here to read more at G5A Foundation, Mumbai -->